THE OPPORTUNITY
PORKy'S MEAT & GREET
BBQ RESTAURANT
Porky's Meat & Greet BBQ restaurant is a fast casual restaurant built around take-out and casual dine-in. From ribs, pulled pork, pork belly, brisket, chicken. burgers, tacos, sandwiches and of coarse salads for the vegans who tag along with the meat lovers, Porky's offers a complete menu for all.
B2C
FOOD
Logo Design
Visual Design
Brand Strategy
Package Design
Product Design
THE BRAND
The genesis of the winged pig in the branding story for Porky’s references our goal to feature both pork and wing products. That’s what we do - we make great pork stuff and delicious wings. It embodies the notion and illustrates the point.
With a nod to our menu items, the iconography also plays into the old adynaton “When Pigs Fly...” A figure of speech so hyperbolic that it describes an impossibility that we sought ways to incorporate in the brand story, concept and ideas presented.
We propose a juxtaposition on the fun and gritty theme we are developing - and the sophistication of the drawn pig. The marriage of the icon, fonts, design elements, interiors and food truly help tell a story of a brand that is serious but doesn’t take itself too seriously.
SECONDARY LOGO & ICON
red color is the number one visual association people have with BBQ.
BRAND INTERIOR INSPIRATION
These images reflect our vision for the interior space of the new concept. Neon, exposed bulbs, painted brink, illustrations and curated color selections bring the space to life - more immersively portraying the story we have created, transporting the audience as they escape for a moment in our restaurant.
BRAND PACKAGING
We proposed a future collection of branded take-out / delivery containers that will serve as an extension of the brand. People will notice quality and the care we take with their food. Take out containers are more important each day as the industry moves to serve an equal number of guests via delivery / take-out as they do dining in.
