Are you using the 3 P’s when selling?
Person:
People buy from people they like & that they feel they have things in common with. If you appear as an expert, you communicate & listen well you’ll gain a clients trust. If you appear awkward, unconfident & shady, people will be turned off buying.
Product:
You need to build trust that the product is actually going to work for them and their needs.
Provider:
The client needs to be able to trust that your business is actually reputable & know’s what it’s doing.