THE OPPORTUNITY
PUMPHOUSE
COFFEE ROASTERS
The Pumphouse roasting process begins with extraordinary green coffee beans from exceptional locations. The beans are expensive simply because their quality is directly proportional to the insanely challenging efforts of certain farmers around the globe to produce the best of the best. The team at Pumphouse Coffee Roasters firmly believes that everyone should have access to exceptional coffee.
B2C
FOOD
Logo Design
Visual Design
Brand Strategy
Package Design
THE BRAND
Florida was the major influence on the Pumphouse Coffee Roasters brand. Staying true to the local elements that represents Florida – it's beaches, beautiful sunsets, and retro vibes. The brands colors have been thoughtfully selected with the inspiration of creating a natural palette that is modern and clean - yet engaging with a pop of color.
SECONDARY LOGOS
Dark brewed coffee, blue skies, coffee beans, sandy beaches and the warm sun inspired these tones.
FLORIDA TONES
These colors are true to the personality we are crafting and will be incorporated in all segments of the project. The secondary color palette will pop on the branding materials, to segment the different coffee packagings.
BRANDED MERCHANDISE
This future collection of branded merchandise will serve as an extension of the Pumphouse brand. People will be enthralled by the quality, intrigued by the process and notice the care we take with our coffee through our branded materials.
PACKAGING
Being at startup coffee roasting company, budgets were very tight. Universal brown bag with label making was the easiest and cheapest way to accommodate the budget. As sales increased exponentially the packaging evolved.
