Rocco's Tacos

THE OPPORTUNITY

MEXICAN CUISINE RESTAURANTS

Rocco's Tacos is a true taste of Mexico within a fun casual environment. Hundreds of tequila options, authentic Mexican specialties and their famous table-side guac made to order. When you first step through the door you become part of the atmosphere, joining a diverse crowd enjoying flavors picked directly from Mexico.

Rocco came to us looking for new menu designs, new late night campaign, new window take out for their Brooklyn location, Cinco De Mayo campaign, email marketing, social marketing and photography.

B2C

FOOD

Logo Design

Brand Strategy

Campaign Strategy

Social Media

Email Marketing

Photography

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THE MENUS

Rocco's Tacos brunch, lunch, dinner, take out menus with window display menus were a complete redesign. Updated to be easily read, but with design appeal that fit with the retro Mexican vibe.

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SOCIAL MEDIA

Social media roll-out and online presence. Created content & photography for all Instagram, Facebook, and Twitter accounts. Snapchat filters were designed for special events throughout the week.

AFTER MIDNIGHT

Every night party starts at 12AM. Rocco's Tacos introduced a new late night menu for the late night partiers and wanted to kickstart it off with a full flushed out campaign. The After Midnight campaign was presented by Corona which included amazing deals on cervezas, vino and specialty drinks, totopos, their famous Guac, Austin queso, quesadilla's, and a variety of $2 tacos.

Full moon was one iconic ideas people relate to for late night activities so we wanted to pursue and play off the idea of a 1900's black and white film called "A Trip To The Moon". Since Corona was sponsoring this event we want to incorporate this within the campaign somehow. The result was perfect!

The campaign was a huge success, sales were up by 215% on the weekends.