THE OPPORTUNITY
SHAZAM FOR RADIO
INTERACTIVE EXPERIENCES
Shazam for Radio turns everyday experiences into connected ones and lets radio stations extend their content into the digital realm. Listeners are already Shazaming the music that's playing, so allowing them to Shazam commercials, on-air promotions and more lets stations leverage their broadcast audience further.
B2C/B2B
MEDIA
Logo Design
Visual Design
Brand Strategy
UX/UI Design
Marketing
Motion Graphics
BRINGING RADIO TO LIFE
150 million Shazam® users have been “Shazamming” your stations’ music for years and you’ve had no way to leverage their engagement. Now you do!
Introducing the first ever interactive radio service powered by Shazam®. It’s a more intimate connection with your listeners built around the power and reach of your stations. Engage directly with your audience by giving them real-time access to all your content, personalities, social network campaigns, promotions and advertisers with Shazam® For Radio.
With Shazam® For Radio, now your listeners can Experience More!
HOW SHAZAM FOR RADIO WORKS
HEAR THE SPOT
Exciting & Exclusive Radio Content
SHAZAM THE SPOT
Listener Uses Shazam to Launch Interactive Experience
ENJOY INTERACTIVE
Listener is Connected to Advertiser Content, Applications, Websites, Social Media & More.
POWER OF THE SHAZAM BRAND
THE PROCESS USING CELTRA
With Shazam for Radio, brands can gain higher engagement with listeners as we create a customized experience. Brand information, promotions, contesting and more will be delivered right to your listeners’ mobile devices using their Shazam app! It’s new interaction and engagement beyond traditional messaging. Using our broad reach networks and engaging personalities, Shazam For Radio comes alive with a true two-way dialog and extreme listener interaction.
ABOUT CELTRA
Celtra is the Creative Management Platform (CMP) for digital advertising. Celtra’s CMP is a cloud-based, self-service software for managing the entire creative lifecycle of digital advertising — improving advertising effectiveness while reducing operational costs. Media consumption has radically changed, and consumers’ expectations are higher than ever. In order to connect with consumers, brands need to create experiences that feel meaningful and relevant. Celtra leverages the aspect of advertising that has the greatest impact on sales lift – creative – helping brands improve advertising performance, while reducing operational complexities and costs.