SUN BROADCAST GROUP
NATIONAL RADIO NETWORK
Named one of the fastest growing companies in America by Inc. Magazine three years in a row, Sun Broadcast Group is a national radio network reaching over 205 million listeners through its more than 5,500 affiliates in both English and Spanish-language.
Sun Broadcast Group wanted a fresh new presence in the radio industry to attract more shows and increase sales. Our focus was to improve website UX, introduce important offers and features, and help organize and upsell their shows in a way that is easy to understand and purchase for agencies. It doesn't stop there, we doubled their foot traffic to their website by optimizing SEO search results and increasing the flow of traffic from social media with eye-catching, informative marketing strategies.
The new design maintains the bold typographic visual language of the original brand while simplifying
the shape element while still keeping the SBG abbreviation within the original shape. In addition to the
logo design, we worked on a range of branding elements SBG can use to represent their brand in the
office and marketing.
A fully responsive, informative platform was designed to cross-promote the highlights of each network's lineup under the overarching SBG Networks brand. The platform consisted of many facets. News articles, media and social posts were generated by both the official SBG editorial staff and approved social influencers in the radio community.
INCREASED WEBSITE TRAFFIC BY 150%
The conversation rate dramatically increased from the new brand experience and customized show category landing pages.
PRINT & DIGITAL MARKETING
We began bringing new art direction, iconography and a vibrant color palette to all marketing collateral. Whether the medium is a print ad, a digital trade banner, email blast, or a piece of branded merchandise, we view each touchpoint as a unique opportunity to reinforce the exceptional qualities of this radio network company.
Sent out updated monthly e-mail newsletters to over 5,000+ subscribers.
Created various motion graphic videos advertising Sun Broadcast Group. Advertised the brand through various themes throughout the year.
TRADE SHOW DISPLAYS
Attending multiple radio network shows throughout the year, SBG needed a brand presence to set up meetings with affiliates, client leads and showcase their talented show hosts. We designed two trade show booths, one more brand heavy and one more low-key lounge.
We creatively advertise multiple radio talk shows throughout the year that they own. SBG sponsors various award ceremonies, trade seminars, conferences, broadcast training activities and showcase our new lineup each year in Manhattan, New York each year.