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THE OPPORTUNITY

VENTURE 4WD

OVERLAND CONTENT CREATOR

Enthusiast web site focusing on overland travel and vehicle-supported adventure. Specializing in trip reports, gear, vehicles, web, and photography.

Chris Shontz – Owner & content creator for youtube came to us for a new  logo design to his existing brand. He wanted a fresh new look to attract a broader range of audiences to his already 50k+ subscribers youtube channel, but still keeping similar aspects of the logo. 

B2C

MEDIA

Logo Design

Brand Strategy

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THE BRAND

Venture 4WD travels all over the country kicking up dirt looking for new overland trails. The grunge and script type treatments give it a bold contrast that brought together elements of nature. What better way to incorporate the rugged outdoors.

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SECONDARY LOGO & ICON

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Jeep's signature orange color, Punk'n is the number one visual association people have with Venture 4WD.

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COLOR IN NATURE

From the Arizona desert to the lush green forests of Colorado, the color palette naturally influenced the color palette of the visual identity system.

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SOCIAL MEDIA BANNERS

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OVERLAND LIFESTYLE

The color palette choices resonated well with the lifestyle imagery. The youtube stories are about outdoor adventure, interesting destinations, and what it's like to live in an unlikely vehicle.

 

The world still needs explorers.

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