THE OPPORTUNITY
VENTURE 4WD
OVERLAND CONTENT CREATOR
Enthusiast web site focusing on overland travel and vehicle-supported adventure. Specializing in trip reports, gear, vehicles, web, and photography.
Chris Shontz – Owner & content creator for youtube came to us for a new logo design to his existing brand. He wanted a fresh new look to attract a broader range of audiences to his already 50k+ subscribers youtube channel, but still keeping similar aspects of the logo.
B2C
MEDIA
Logo Design
Brand Strategy
THE BRAND
Venture 4WD travels all over the country kicking up dirt looking for new overland trails. The grunge and script type treatments give it a bold contrast that brought together elements of nature. What better way to incorporate the rugged outdoors.
SECONDARY LOGO & ICON
Jeep's signature orange color, Punk'n is the number one visual association people have with Venture 4WD.
COLOR IN NATURE
From the Arizona desert to the lush green forests of Colorado, the color palette naturally influenced the color palette of the visual identity system.
SOCIAL MEDIA BANNERS
OVERLAND LIFESTYLE
The color palette choices resonated well with the lifestyle imagery. The youtube stories are about outdoor adventure, interesting destinations, and what it's like to live in an unlikely vehicle.
The world still needs explorers.
