THE OPPORTUNITY
VIVE HEALTH
ONLINE MEDICAL RETAIL SUPPLIER
Vive Health is committed to helping you live better. Whether you are recovering from an injury, managing your health, or caring for a loved one, our mission is to provide you with what you need to feel confident and in control. They strive to separate from the pack and become your trustworthy and affordable online medical equipment store; providing products that you’d be proud to use yourself, give to your loved ones or patients.
Vive Health had a difficulty of having consistent branding across all product design & packaging, print & media collateral. They were looking to create fresh how-to videos for complicated products, user-friendly manuals, easy to navigation e-commerce website to detach from relying on Amazon to sell their products.
B2C
RETAIL
Logo Design
Visual Design
Brand Strategy
UX/Web Design
Marketing
Motion Graphics
Product Design
Package Design
THE BRAND
The color blue is typically associated with credibility, trust, knowledge, power, professionalism, cleanliness, calm and focus. Because all of these qualities are valued in the medical community, blue is the ideal choice for medical logos. In addition, because blue is already used so often by healthcare providers and other related organizations, consumers already associate it with the field of medicine.
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