Locally owned company in the heart of Sarasota, Florida with a passion for vintage and fashion. Lilac & Lace Vintage sells all things retro and vintage.
Background
Lilac & Lace Vintage is a locally owned boutique in Sarasota, Florida, specializing in carefully curated vintage and consignment pieces. With a focus on high-end accessories, fashion, and home décor, the brand is rooted in individuality—offering timeless styles that allow customers to express personality through unique, statement-making pieces.
Challenge
The primary challenge was establishing a cohesive brand identity that reflected the boutique’s curated, high-end vintage offering. Lilac & Lace Vintage needed a clear visual system—logo, color palette, typography, and imagery—to communicate sophistication, consistency, and stand out as a premium destination rather than a typical consignment shop.
Solution
We developed a refined brand identity that highlights curation, sophistication, and individuality. This included designing a custom logo, cohesive color system, and typography, supported by curated imagery that reflects the boutique’s vintage aesthetic. The result positions Lilac & Lace Vintage as an elevated retail destination where timeless fashion and distinctive style come together.
Brand identity
The Lilac & Lace Vintage brand identity was designed to reflect a refined, curated approach to vintage fashion and home décor. A custom logo, elegant color palette, and timeless typography are paired with carefully selected imagery to create a cohesive and elevated boutique experience.
Using Monteria script and Brix Slab, the brand captures the charm of vintage hand-painted signage with a refined, modern edge.
Brand colors
The color palette is thoughtfully curated with soft, vintage-inspired tones and subtle contrasts to evoke nostalgia while maintaining a refined, timeless aesthetic.
Printed Collateral
The printed collateral system extends the Lilac & Lace Vintage brand into physical touchpoints, including apparel, stamps, window signage, and stationery. Each piece is designed with consistency and intention, reinforcing the boutique’s refined identity across every in-store and customer-facing interaction.
