Considered the premier classic dining experience in downtown West Palm Beach, Pistache is a classic Parisian eatery with a Mediterranean twist.
Background
Pistache French Bistro is a critically acclaimed, Parisian-inspired restaurant located in the heart of downtown West Palm Beach, known for its authentic French cuisine, refined atmosphere, and waterfront dining experience.
As a long-standing culinary destination, it blends classic bistro traditions with a vibrant, modern setting that attracts both locals and visitors year-round.
Challenge
The challenge was to maintain consistent customer engagement and drive traffic during non-seasonal periods in a highly competitive West Palm Beach dining market.
Pistache needed compelling, campaign-driven experiences that could generate excitement, attract new audiences, and keep the restaurant top-of-mind beyond peak tourist seasons.
Solution
Palmer & Co. Creative developed themed campaigns including Tour De Monde and Le Marché, inspired by early 1900s French and Italian Art Deco poster design.
By introducing rotating, culturally driven dining experiences with strong visual storytelling, the campaigns created intrigue, increased engagement, and positioned Pistache as a dynamic destination beyond traditional dining.
Le Marché Campaign
The Le Marché campaign brought the spirit of a traditional French market to life through vintage-inspired printed collateral, drawing from early 1900s French poster design. Menus, signage, and promotional materials highlighted French frites, fresh seafood, and classic cuisine, using bold typography and nostalgic visuals to create an immersive, authentic dining experience.
Tour Du Mondé Campaign
The Tour du Monde campaign transforms dining into a global experience, featuring rotating cuisines from destinations such as Cuba, America, the Middle East, Vietnam, and the Caribbean. Guests receive a passport at the start of the season, collecting stamps at each event, with six stamps earning entry for a chance to win a trip to Paris.
Passport Menu
The passport menu brings each destination to life through curated dishes inspired by globally recognized cuisines, starting with vibrant Cuban flavors and extending across a rotating lineup of international experiences. Each stop offers a distinct culinary identity, allowing guests to explore the world through thoughtfully crafted menus tied to the Tour du Monde journey.
