Porky's Meat & Greet BBQ restaurant is a fast casual restaurant built around take-out and casual dine-in. From ribs, pulled pork, pork belly, brisket, chicken. burgers, tacos, sandwiches and of coarse salads for the vegans who tag along with the meat lovers, Porky's offers a complete menu for all.
Background
Porky’s Meat & Greet is a fast-casual BBQ restaurant designed for take-out and relaxed dine-in, offering a full menu of smoked meats, sandwiches, tacos, and more. Built around bold flavors and approachable comfort food, the concept caters to both dedicated meat lovers and a broader, casual dining crowd.
Challenge
The challenge was to create a brand that felt iconic and memorable, using catchy phrases, bold visuals, and creative styling to stand out in a competitive BBQ market. The identity needed to capture a playful southern flair while highlighting the quality and variety of the food.
Solution
We developed an elevated fast casual BBQ brand built around a playful pig out personality, using winged pig iconography and bold graphics inspired by “when pigs fly” to reinforce the menu and storytelling. The result balances gritty, high energy visuals with a refined style that is serious in execution but doesn’t take itself too seriously.
Highly rated,
Locally Sourced
We use only USDA Prime meats and high quality pork, locally sourced to ensure the highest quality, flavor, and freshness in every cut.
Raw Cuts. Neon Glow.
A gritty blend of exposed wood, butcher-shop textures, and bold neon creates an intentionally ironic, cage-like environment that amplifies the raw, unapologetic experience of eating meat.
Brand identity
The Porky’s Meat & Greet brand identity is built around a bold, playful take on classic BBQ culture, blending humor with a strong, recognizable visual system. Graphic elements like winged pigs, stripes, and expressive typography create a high-energy, memorable look that stands out in a crowded market. The result is a cohesive identity that captures both the rawness of the food and the fun, unapologetic spirit of the brand.
The typography system pairs Ansley Display with hand painted style fonts to create a bold, southern inspired identity that feels both vintage and expressive.
Brand colors
The Porky’s Meat & Greet color palette is rooted in rich reds, warm neutrals, and deep charcoal tones that reflect smoke, fire, meat, and southern BBQ culture. High contrast combinations and bold color application create an energetic, crave worthy visual system that stands out across packaging, signage, and the restaurant environment.
Print Collateral
The print collateral system brings the Porky’s Meat & Greet brand to life across packaging, merchandise, and the restaurant environment. From takeout packaging and sauce labels to apparel, signage, and in-store graphics, each touchpoint is designed to feel bold, playful, and instantly recognizable.
