Rocco's Tacos is a true taste of Mexico within a fun casual environment. Hundreds of tequila options, authentic Mexican specialties and their famous table-side guac made to order.
Background
Rocco’s Tacos is a high-energy restaurant concept known for combining authentic Mexican cuisine with a vibrant social atmosphere. With handcrafted cocktails, bold flavors, and lively interiors, the brand delivers an experience centered around food, culture, and nightlife.
Challenge
The challenge was to create marketing and visual materials that captured the energetic personality of the brand while maintaining consistency across promotions, events, and customer touchpoints. The identity needed to feel bold, memorable, and reflective of the restaurant’s lively atmosphere and authentic roots.
Solution
We developed a vibrant visual direction built around expressive typography, bold color palettes, and culturally inspired graphics that reinforced the energetic spirit of Rocco’s Tacos. Through cohesive campaigns, promotional materials, and branded assets, the experience was elevated across both digital and in-restaurant touchpoints.
Refreshing the Rocco’s Experience
Rocco’s Tacos came to us looking to refresh and expand the brand experience through redesigned menus, late night campaign materials, takeout window graphics for the Brooklyn location, Cinco de Mayo promotions, email marketing, social media content, and photography. The brunch, lunch, dinner, and takeout menus were completely redesigned to improve readability while embracing a retro Mexican inspired aesthetic that matched the vibrant atmosphere and culture of the brand.
After Midnight comes alive
Rocco’s Tacos launched the After Midnight campaign to introduce a new late night menu and create an energetic nightlife experience centered around food, cocktails, and social culture. Inspired by the iconic 1900s film A Trip to the Moon and presented by Corona, the campaign combined bold vintage inspired visuals, playful storytelling, and high impact promotional design to drive a 215% increase in weekend sales.
